The only reason I can see this to be true is that the more money we have, the more we have to spend, and therefore the usual route is to spend this excess money on too many things we don’t need. The general observation is that we are wasteful when we have money and much more concerned with energy efficiency and such when frugality is required. So the trend is that, unless well informed about the environment, people will use things that consume too much energy and thus the carbon footprint gets bigger.
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