It doesn’t say for sure whether he gets it for free, but I’m sure he does either directly or indirectly. He is the new spokesman for the Nissan Leaf and is the first owner of one so I’m guessing they gave it to him for free. If not, then he is paying for it out of the money that he gets for doing the commercial and the endorsement, so Nissan is still paying for it.
I am sure he got it for free, just like every celebrity gets any product that they endorse. The leaf is realitively inexpensive for electric cars and I am sure nissan could afford to give lance a free one (if it was not part of his contract). Who knows, maybe he actually opted to buy one to help spur the electric car industry.
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