It has in the past cost more and today about 95% of magazines still use virgin paper. However, new companies like Futuremark are changing the way that recycled paper is made and is producing recycled paper at prices “completely comparable” to the prices of virgin paper. They have created mills that are fed directly with post consumer paper, a new process, and therefore have no cost premiums associated with processes of adding recycled material to raw pulp that was previously used as feed stock. Futuremark makes paper for “Rachel Ray’s Everyday, Outside, and Taste of Home.”
More good news comes from The Paper Project, comprised of Coop America, Conservatree and the Independent Press Association (IPA), who are now making efforts to get publishers to use recycled paper.
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