Yes. As the world is reaching its turning point in regards to sustainabilty and environmental conciousness, each city highlighted by the Olympics wants to prove that it is doing its part. They want to not only prove their wealth and power by implementing eco-friendly strategies, but also want to inspire and showcase the natural beauty of their location.
See matadorchange.com/vancouver-2010-the-green-olympics for examples of efforts of the Vancouver Olympics to be more environmentally friendly.
Yes definitely, even look at the FIFA World Cup 2010. The design of the sites were very green. The Olympics have to a very large image to live up to and the main theme of most events of our day, is being green. This has forced the Olympics to be green themselves or at least portray themselves as green. I believe they did a great job with recycling and garbage disposal in the last olympics
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