There are some cases where products themselves may be eco-friendly, but producing them was not, which is more or less false advertising. For example, the Malaysian Palm Oil Council advertised that their product palm oil was beneficial to the environment but some argue that the natural habitat of some species in Malaysia was destroyed to build the plantations that produce palm oil.
The US Federal Trade Commission has regulations and standards to determine what can be labeled as “recyclable” or “biodegradable”. But there are yet to be laws and guidelines passed to measure carbon emissions associated with producing the product.
In Norway, car companies were banned from mentioning in their ads anything about their vehicles being green or good for the environment. This was because selling more cars would create more emissions instead of helping the environment.
I think green products (products that are truly green) suffer from the way other products falsely market themselves. Many products claim to be “natural”, “green”, “eco-friendly”, etc., but they’re really not — and these products tend to be cheaper than true green products. So when consumers see these two products side by side, each claiming to be green, they will often choose the cheaper option. I think the EPA should set standards about what these labeling and marketing words actually mean so that green products can continue to proudly display these labels, and do so meaningfully, so that consumers will buy their products. A lot of people are skeptical toward green products because they don’t believe the claims on the label, but if standards were in place, these products would be able to benefit from the marketing strategies and claims they already use.
I don’t think eco-friendly or green products are marketed as much as they should. Personally, I don’t hear advertisements about green products on the radio or see them on billboards, tv ads, magazine ads, newspaper ads as much as conventional products. Consumers see them for the first time when they are in the store and are left to make a decisions quickly and on the spot. When this happens, consumers generally go for what’s familiar and perhaps more cost-effective to them. I also think there should be more advertisements about the environmental impacts of conventional products so consumers are more conscious of their buying choices.
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