No, why would they be harmful? If a product is truly eco-friendly, I would want to know so I could choose it over other, less-environmentally-friendly brands. Anything that gives a “green” product a chance to set an example is a good thing. If a product is falsely advertised as being green, obviously that’s a problem, but that’s a different issue.
As kasey mentioned, unless green washing is taking place (falsely labeling a product as green) marketing a product a certain way is not doing any harm. Of course that green washing is a fairly common practice raises some issues, however the idea in general is not harmful.
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