Do you know if any good academic studies done on why people choose to go green?



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    I found this interesting academic study that provides sound reasoning as to why people choose to go green. They have found that “status” actually motivates peoples interest in green products and makes then increasingly desirable even though these types of products tend to cost more than their not so green equivalents. “When you are motivated by status, you will forgo luxury features to obtain an inferior green product that tells others that you care,” Griskevicius says.

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