Would that prove their commitment to being green?
Certainly not all green companies have the funds to hire ad agencies, but those who wish to find agencies that focus on green businesses have plenty to choose from. Green Team USA claims to be the first green communications agency in the U.S., and they only work with socially responsible businesses.
Green marketing is “using the persuasive and communicative media we have available to us t help people make more sustainable choices…” As more green businesses hit the market, their need to advertise and create a niche for themselves will likely be accomplished through working with green advertising firms.
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