Money. The more you use, the more it costs and vice versa. This applies to electricity, gas for the car, heating, a/c, etc.
Most people can be swayed by the cost argument alone. This transcends political leanings, backgrounds, everything-no one likes pricey bills.
Money is the most obvious, but I think that saving energy also benefits our health. I don’t think that constantly being surrounded by electronics and appliances emitting electricity, unnatural lighting, and other forms of pollution and radiation that can be conserved, directly do the body well; our bodies absorb this energy floating around and I don’t think it can be that good for us.
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