Many household cleaning products like to claim that they are natural, but last year the Natural Products Association came out with a set of standards that would allow household products to get a seal certifying them as natural. To meet these standards, household cleaning products must be: 95% of the ingredients in the product, excluding water, must be derived from natural sources. Non-natural ingredients should be used only when alternative natural ingredients are unavailable. The product should contain no ingredients with suspected human health risks.
Green Seal also provides sustainability standards for products, services, and companies. The Green Seal Environmental Standard for Household Cleaning Products (GS-8)establishes environmental, health, and product performance requirements for general-purpose, bathroom, glass, and carpet cleaners marketed for use in households or other residential settings. For more information and to look at the requirements in full detail, you can check out: http://www.greenseal.org/GreenBusiness/Standards.aspx?vid=ViewStandardDetail&cid=2&sid=1
Generally consumers want one hundred percent confidence that their cleaning service is trustworthy, since they’re entering the home and contacting their possessions. But if a company is guilty of green washing, it is often an indication of a broader lack of integrity.
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