Are there any PR campaigns in Asia about rhino horn?
All 5 species of rhino are endangered, most of them critically so. The biggest threat rhinos face is poaching for their horns, as in traditional oriental medicine they’re considered to be a powerful cure. BUT, study after study has shown that eating rhino horn is no more effective a cure than chewing your fingernails.
If rhinos are to have ANY hope this poaching has to stop. Is there any movement in Asia to inform the public about the ineffectiveness of rhino horn? There was a big Asian conservation group (I don’t remember the name!) that had campaigns with Chinese celebrities… One was against shark fin soup… Are any similar campaigns being launched against rhino horn? I think it could be really effective.