Many companies who make green products do a good job at creating labels that differentiate their products from the standard fare. Personally, I feel that it is easy to find green products on a shelf. The packaging is usually simple, and there is a trend among green products of sticking to shades of pale green, blue, and white on their labels. Manufacturers are also not shy about placing Energy STAR labels and “Recycle” symbols on their packaging.
Yes. Consider the Energy Star label for energy efficiency. It is eye catching and readily recognizable. The label has been a huge success.
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