They seem to think it is.
The key here is that the 10:10 campaign is separating itself from the normal campaigns that may fade away in time. Instead of just asking, telling, or requesting, the 10:10 campaign will be providing information, tips, and inspiration to keep its core message alive: that Britain can reduce its carbon emissions by 10% in 2010. Both the scope, including celebrities and politicians, and the methods, as just described, seemed to be causing a much larger stir than environmental campaigns previously.
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