How much of an increase in revenue does McDonald's aquire during their Monopoly sweepstakes?
asked 38 weeks ago in Food & Beverage
Very little, if any at all. In an article in USA Today, the following quote was published:
" 'Of all fast-food game promotions, the Monopoly sweepstakes ranks far and away as the most successful ever', says Ron Paul, president of Technomic, a restaurant consultant."
Citations:http://www.usatoday.com/money/retail/2001-08-21-mcdonalds-side.htm
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