Target: David Kahan, CEO of Birkenstock Americas
Goal: Back companies driven by missions of environmental sustainability and eco-friendly policies.
In response to the bold actions of some manufacturers in the wake of the Parkland massacre, a new tool for advocacy and reform has gained prominence: the ‘buycott.’ Rather than refusing to support certain businesses, as happens in a boycott, the buycott is designed to reward those organizations that step up to aid a popular cause. This approach reflects the increasing power of the consumer. For individuals advocating environmental and related animal welfare causes, a German shoe company has emerged as an unlikely but strong ally.
Birkenstock, a maker of comfort-based footwear, recently received an award from PETA’s youth branch for its strong advocacy of veganism. The company’s contributions to such causes—now spanning over five decades—are ingrained in its very production processes. Sustainability remains a key goal , with environmentally friendly materials such as water-soluble adhesives and natural cork safely taken from trees embedded in the makeup of Birkenstock’s popular sandals. These materials also make the shoes easily reusable at the point when many other types of footwear would have been discarded and relegated to waste piles. In addition to its products, Birkenstock likewise emphasizes environmental awareness in its packaging and even in its store designs. Carbon emission and consumed energy reduction are consistent priorities in these processes and in the planning of future campaigns.
Consumers can affect change by empowering organizations that share their values while sending a strong message to those who only value the bottom financial line. Sign this petition to support Birkenstock and other business leaders willing to support our environment and all its precious resources.
Dear Mr. Kahan,
Social responsibility and sustainability are prominently featured on your website. You consistently demonstrate these commitments in actions as well as words. Congratulations on the Libby Award given you by PETA’s youngest members. While your commitment to veganism is admirable, you provide an even more far-reaching benefit to all of this planet’s living beings through your dedication to environmentally sound processes and initiatives.
Every day, you are demonstrating how a company can succeed without sacrificing quality, comfort, or, most importantly, integrity. In a world where our environment is increasingly under assault, it is heartening to see progressive entrepreneurs who recognize the value of our world’s natural resources.
Please continue your eco-friendly approach and know that consumers who care stand behind you every step of the way.
[Your Name Here]
Photo Credit: Osakabe Yasuo