“Eco”nomics: Meet Green Tuesday

For years, it’s been Black Friday and Cyber Monday: once-a-year promotion days after Thanksgiving when shoppers feast on slashed prices and bargains. But now, Mother Nature’s looking to get in on the deals.

Non-profit environmental group Green America has recently been pushing “Green Tuesday”—a day dedicated to deals on eco-friendly products. The premise is simple: the organization intends to stimulate sales for environmental and local businesses, much like the retail powers behind Black Friday seek to stimulate the economy.

As Todd Larsen, director of corporate responsibility for Green America (AKA the department that makes sure the products Green America features meet its environmental and ethical standards), told the Associated Press: “Mass culture encourages people to run out of their house, now at midnight, and go shopping. Why not wait another day or more and buy something that helps others?”

This shop-a-thon doesn’t work in the traditional sense; instead of luring customers to blow out hundreds in a matter of hours, Green Tuesday has opened up a bevy of deals to last throughout December. It works through http://www.greendeals.org/green-tuesday, a website that presents deals and discounts for green goods. New “GreenDeals” are released every twenty-four to forty-eight hours and last until they sell out, which, according to the website, often occurs within days.

Products included range from nuclear-bomb-equipment-turned-jewelry to LED lights, from magazine subscriptions to grow-your-own-mushrooms kits, from organic balms and moisturizers to water bottles with built-in filters.

“It’s just really convenient,” said shopper Jennifer Wrigley, while browsing through coupons. “I can find something for everyone, and it suits my budget too.”

“Planet-friendly gifts can get expensive,” agreed fellow buyer Kayla Sweeney. “This gives everyone a chance to do good.”

Extra-alert customers can also sign up for the GreenDeals newsletter, which sends daily email updates about new markdowns.

But, its creators stress, Green Tuesday isn’t just about shopping smarter; it’s about living smarter.

“We’re here to help you live greener, spend, consume, and conserve for a better world,” says the group on its website. “That’s why GreenDeals gives you more than just great deals. We’ll also feature green tips for everyday living, green coupons, and other offers from our Green Approved Businesses.”

To become a “Green Approved Business,” a company must pass Green America’s screening process, which examines its “practices, policies, and products.” Businesses that merit “Green America’s Seal of Approval,” both national and local, receive the chance to promote their products online with GreenDeals. Notable brands currently featured include Solar Goose, Indigenous, Back to the Roots, and Hydros.

It’s a win-win situation, say advocates of the month-long shopping fest. Customers seeking to save green and be green can benefit themselves and support local, eco-friendly businesses all with one click.

So whether it’s Christmas gifts for the entire family or just a mid-December pick-me-up, keep GreenDeals in mind this holiday season. Because as Green America says, “your everyday greener choices make a big difference.”

Photo Credit: wikimediafoundation.org/wiki/File:20_Dollars_art3.jpg

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